Privacy policy
Last updated: 3 October 2026
Easy Pet Wipes respects your privacy. This Privacy Policy explains what personal data we collect when you visit easypetwipes.com or place an order, why we collect it, who we share it with and what rights you have. We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and, for customers in the United Kingdom, the UK GDPR. Our contact details can be found at the bottom of this page.
1. What personal data we collect
When you place an order
- Name, shipping and billing address
- Email address and phone number
- Order details, such as products, amounts and order date
- Payment information. Payments are processed securely by Shopify Payments. We never see or store your full card details.
When you contact us
- Your name, email address and the content of your message, including any photos or videos you send us (for example, for a return or a damaged product)
When you sign up for our newsletter
- Your email address and your consent to receive emails from us
When you visit our website
- Technical data such as your IP address, device type, browser, pages visited and how you use our website
- Data collected through cookies and similar technologies (see section 6)
We do not offer customer accounts. You can place orders as a guest.
2. Why we use your data, and our legal basis
| Purpose | Legal basis |
|---|---|
| Processing, shipping and delivering your order, including tracking updates | Performance of a contract |
| Handling returns, refunds, complaints and customer service | Performance of a contract |
| Keeping financial and tax records | Legal obligation |
| Preventing fraud and keeping our website secure | Legitimate interest |
| Improving our website, products and service | Legitimate interest |
| Sending our newsletter and marketing emails | Your consent |
| Using analytics and marketing cookies | Your consent |
You can withdraw your consent at any time, for example by clicking "unsubscribe" in any email or by changing your cookie settings. This does not affect processing that took place before you withdrew your consent.
3. Who we share your data with
We only share your personal data when this is necessary, and only with carefully selected partners:
- Shopify, our e-commerce platform, which hosts our online store and processes order data
- Shopify Payments, to process your payment securely
- Our fulfilment partner and shipping carriers, to pack and deliver your order. For this, we share your name, shipping address, phone number and order details.
- ParcelPanel, to provide order tracking
- Email services, to send order confirmations, shipping updates and, with your consent, our newsletter
- Advertising and analytics partners, such as Meta (Facebook and Instagram) and Google, only if you have given consent through our cookie banner
- Authorities, where we are legally required to do so
We never sell your personal data.
4. International data transfers
Some of our partners are located outside the European Economic Area (EEA) and the United Kingdom. Our products are shipped by a fulfilment partner in China, and some of our service providers are based in, for example, Canada or the United States.
When we transfer personal data outside the EEA or the UK, we make sure appropriate safeguards are in place, such as an adequacy decision of the European Commission or the European Commission's Standard Contractual Clauses. We only share the data that is needed for the specific purpose, such as delivering your order.
5. How long we keep your data
- Order and invoice data: 7 years, to meet our legal tax and accounting obligations
- Customer service messages, photos and videos: up to 2 years after your last contact
- Newsletter data: until you unsubscribe
- Cookies: see the cookie banner on our website for the duration of each cookie
After these periods, we delete or anonymise your data.
6. Cookies
We use cookies and similar technologies on our website:
- Necessary cookies make the website work, for example to keep products in your cart and to complete checkout. These cookies do not require your consent.
- Analytics cookies help us understand how visitors use our website, so we can improve it.
- Marketing cookies are used by us and our advertising partners to show you relevant ads on other websites and on social media.
Analytics and marketing cookies are only placed after you give consent through our cookie banner. You can change your preferences at any time via the cookie settings on our website.
7. Your rights
Under the GDPR and UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Delete your data ("right to be forgotten")
- Restrict how we process your data
- Object to processing based on our legitimate interests
- Data portability: receive your data in a commonly used, machine-readable format
- Withdraw your consent at any time
To use any of these rights, email us at info@easypetwipes.com. We will respond within one month. We may ask you to verify your identity before we act on your request.
You also have the right to file a complaint with a data protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl). In the United Kingdom, this is the Information Commissioner's Office (ico.org.uk). You can also contact the data protection authority in your own country.
8. Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access. Our website uses SSL encryption, and payments are processed by Shopify Payments, which meets the highest security standards for card payments (PCI DSS).
9. Children
Our website and products are not intended for children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.
10. Changes to this policy
We may update this Privacy Policy from time to time. The latest version is always available on this page, with the date of the last update shown at the top.